It enables you to simulate what real users will do while using your products, what they like and dislike, what user flows they will follow, etc. In other words, a persona is just like a model or collective image of your website audience. It is depicted as a defined albeit virtual person that can help designers understand users, their needs, experiences, behaviors, and goals better. Persona, referring to user persona on websites and apps in this article, is an intelligent way of modeling and summarizing the characteristics of target audiences based on real user data. In this article, we will explain what a user persona is, why it is so important, and introduce you how to create a perfect persona step by step. Some design newbies may not even understand the basic meaning of a user persona, let alone know how to get started with a persona quickly. However, not all designers and product managers know user personas well. Creating a persona has become an indispensable step before any product design and release. Personas are widely used by designers and product managers to model the major audiences of a website/app and study their real needs so as to create a perfect UX.
